LauraStar is revolutionizing the World of Ironing.
With 3 worldwide technological innovations our customers are in the center of our reflections and the basis for our strategy. Appearance, Ease of use, Design, state of the art quality products, variety of accessories, and qualified advice at the point of sale, all to give you Efficiency and save you time.
OUR MISSION
“Make people feel and look good”
LauraStar systems combine all the elements required for high-quality ironing in a single product: ironing board, fast heating system and iron. All these elements are designed to interact perfectly. LauraStar systems create extra fine steam that penetrates the fibers in the blink of an eye. The material is immediately smooth and dry. Such synergy improves the quality and the results of your ironing: in all simplicity…..they have everything!
Milestones
The history of LAURASTAR :
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1980 |
Foundation of LAURASTAR, then called Divelit, with its main activity linked to fashion. |
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1986 |
World launch of new integrated ironing system inspired by professional systems, suitable for domestic use: the LAURASTAR Premium. Birth of the LAURASTAR brand. |
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1990 |
Opening of a branch in Germany, later to become a subsidiary in 1994. |
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1992 |
Opening in Lugano – Bioggio (Switzerland) of the production centre for LAURASTAR irons and acquisition of technical patents. |
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1993 |
Relocation to Châtel-Saint-Denis, Switzerland.
Opening of a branch in France. |
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1996 |
New revolution in the field of ironing with the arrival of LAURASTAR Magic ; this was the first system in the world to have an ironing board with built-in vacuum and blower. |
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1997 |
Opening of a branch in Belgium. |
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1998 |
Opening of a subsidiary in Holland. |
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1999 |
Extension of the range to generators with the launch of the LAURASTAR Steamax. This design of steam generator, created by a well-known design workshop, received three awards (International Forum Design, Chicago Good Design and Swiss Design Prize). |
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2000 |
1 millionth LAURASTAR sold worldwide. |
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2002 |
Launch of LAURASTAR Steamup : the first fast heating steam generator in the LAURASTAR range to provide an extra powerful, constant supply of steam. Awarded two prizes for its design (Reddot and International Forum Design).
Launch of LAURASTAR Magic Evolution built-in system incorporating the latest LAURASTAR technological advances.Introducies for the first time for household users the latest innovation from professional systems: adjustable vacuum/blower. |
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2003 |
Opening of a branch in the UK.
Launch of Magic Evolution II the advanced version of Magic Evolution featuring a new multi-directional sole plate.
Launch of Aqua the new water filter specifically designed for ironing systems. |
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2006 |
New brand identity.
New product design, premium positioning, reflecting the LAURASTAR image.
Launch of seven new products in two ranges, replacing all existing products.
Three technological innovations, which are world firsts: automatic blower, automatic steam, and intuitive system for folding the ironing board with featured on the flagship products MAGIC i-S5 and STEAMUP i-G5. | |
